Aiming to rival EAFC in the upcoming years, the newest football video game features Cristiano Ronaldo as its face.
In December, it was revealed that Ronaldo would be a part of a group contributing $40 million to the development of a brand-new video game called “UFL,” which is being made by Strikerz Inc.
UFL, which bills itself as “fair to play,” will launch for free and allow participants to “grind the game” to create the football club of their dreams.
This stands in stark contrast to EAFC’s Ultimate Team, where users may assemble a top-tier team without ever having to play a game thanks to microtransactions.
Following its rebranding from FIFA, EAFC is still the industry leader in football simulation games, with features like FUT, Career, and Clubs drawing in a tonne of devoted fans.
However, UFL intends to capitalize on the negative feedback the original version (EAFC24) received from fans and make a splash with their attempt to create the best football game experience.
According to early responses to this year’s EA launch, Ronaldo and the UFL team stand a good chance of making a significant impact on the football gaming industry.
When will UFL be released?
After several delays, there is still no official release date for UFL; however, it has been informed that the game should be accessible to anyone before the end of the year.
Ronaldo has been the face of UFL since January 2022, when he was introduced as the game’s cover hero, even though his investment was only disclosed in December 2023.
It was unusual to see a player of Ronaldo’s caliber heavily promote UFL, given the game was still in its infancy and had garnered mixed reviews at first.
At the UFL’s Cyprus offices, CEO Eugene Nashilov spoke with SPORTbible about how they were able to attract the Portuguese superstar because of the contentious decision to remove Ronaldo as the face of EA’s FIFA.
After Ronaldo was first recruited to serve as the game’s public face, the group led by him made a sizable investment. Moreover, rumours are that Al Nassr star had received some explicit assurances in exchange for the money.