Pat Cummins, the captain of the Australian Test Cricket team, has established several notable partnerships and endorsements with various brands. Here’s a summary of his key collaborations:
Pat cummins Current Partnerships
Nexba and Goodness Group Global: In July 2023, Cummins became a shareholder and brand ambassador for Nexba, a company known for its naturally sugar-free functional soft drinks. This partnership aligns with his commitment to promoting health and wellness. He is also involved in launching new brands under the Goodness Group Global umbrella, which aims to provide healthier beverage alternatives
Carrera Eyewear: Cummins was announced as a brand ambassador for Carrera Eyewear in October 2023. This partnership includes promotional campaigns featuring him wearing Carrera’s sunglasses and optical products, coinciding with major cricket events.
Pace Rapid Hydration: This collaboration aims to promote optimal hydration strategies among athletes, particularly during intense training and competition.
Lyre’s Spirit Co: Pat Cummins has recently expanded his brand endorsements to include a partnership with Lyre’s Spirit Co., a company known for its non-alcoholic spirits. This collaboration aligns with Cummins’ commitment to promoting health and wellness, reflecting his personal values and lifestyle choices.
HarperCollins Australia: HarperCollins Australia has partnered with Australian cricket captain Pat Cummins for several notable projects, emphasizing both literature and children’s education through his influence as a sports figure.
Other Notable Endorsement
New Balance: Cummins has had a long-standing relationship with New Balance, promoting their sportswear and equipment for over a decade
Gillette: He has collaborated with Gillette Australia on various advertising campaigns, including notable projects like “The Facetime Call” campaign in 2022.
UNICEF Australia: Appointed as an ambassador in December 2021, Cummins actively participates in initiatives to protect children’s rights and raise awareness through UNICEF campaigns.
Kayo Sports: Cummins promoted Kayo Sports ahead of the 2023 ICC Men’s Cricket World Cup, showcasing his influence in the sports media sector.
WeAre8: He participated in a campaign for this social media platform, further expanding his brand presence beyond traditional sports endorsements.
Also Read: Travis Head Brand Endorsements List
Pat Cummins continues to leverage his status as an international sporting icon to promote brands that align with his values of health and wellness, while also preparing for life after cricket through these diverse partnerships.
